Publicity Basics
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Course overview
Learn how a publicist pitches books, builds relationships with media, and ensures a book reaches its maximum potential.
About the course
Learn how a publicist pitches books, builds relationships with media, and ensures a book reaches its maximum potential.
This comprehensive course equips participants with strategies to effectively promote and market books in today's competitive publishing landscape. Through eight targeted modules, students will learn how to develop and execute robust marketing and publicity campaigns that maximize book visibility and reach.
Learners will also explore examples and testimonials to discover how to create compelling marketing materials, build strategic media and influencer networks, understand budget allocation and resource management, and execute effective book launch campaigns.
This comprehensive course equips participants with strategies to effectively promote and market books in today's competitive publishing landscape. Through eight targeted modules, students will learn how to develop and execute robust marketing and publicity campaigns that maximize book visibility and reach.
Learners will also explore examples and testimonials to discover how to create compelling marketing materials, build strategic media and influencer networks, understand budget allocation and resource management, and execute effective book launch campaigns.